The Football Club Built Around A Lake
How Como 1907 is building a profitable business on the Walt Disney model
Last year the president of Como 1907 described his football club as a theme park. Many people read it as a joke. It was, in fact, a very accurate description of the business model they are building.
Mirwan Suwarso has been sharing this blueprint for two years now, and the blueprint is starting to become very profitable. The Hartono family bought Como in 2019 for a figure he puts at €850,000 plus €150,000 of debt. They have since put in, by his own account, north of a hundred million. They have rejected bids in the high hundreds of millions, and he now talks about the group moving closer towards a billion.
He calls Como a “multi-club servicing model”. The boutique version for a fanatic, he adds. And the comparison he keeps returning to is Disney.
